In a conversation with a client the other day, I found out that not only is Google checkout an eye magnet for shoppers, it is also a pretty good deal. Apparently for every dollar you spend on Google Adwords, you receive $100 worth of free checkout. Google normally charges 2%, a good rate in of itself, so if you spend $1,000 on Adwords, you will save $2,000 on your checkout fees. That is certainly worth looking into.