Just in case you missed them, here are a few interesting facts and observations from late 2006 about the online video market from EMarketer..

*123 million Americans will view online video at least once a month in 2007
*27% of online video viewers watch news at least once a week
*26% watch funny videos at least once a week
*66% of video viewers have watched online video ads and 44% have taken an action on what they had seen
*76% of users will tell a friend about a video they have seen
*Podcasting grew 17-fold in the six months ending April 2006.
*YouTube gets around 65,000 new video uploads a day.
*In August 2006, 110 million US internet users watched video online
*US users stream approximately 7 billion videos a month.

Pretty impressive, and these numbers are growing every day. If you are an etailer and don’t use video to promote your site and your brand, it’s time to think about where you are putting your resources, and why you are not participating in this market.