It seems like every online marketer out there realizes that they need more links to increase the value of their website in the eyes of the search engines. They have been hearing that refrain for the last several years. Reciprocal linking, directory linking, run of site linking, link farms, text links, paid link advertisements, blog links, links from forums, links from video etc etc. So what is the most cost effective way of getting good links?

You could rent them on your favorite high pr site like a local news station. They would be happy to charge you $600 or $700 for a link on their page. The same link. You stop paying, and the link is gone. You run a 6 month campaign. You spend $4k or so, and you get the same effect as paid search, but without the traffic or the ability to track your success.

Or you could run a blog linking campaign with Triangle Direct. For around the same price, we can put your link into 20 or 30 blog articles. These blogs get a lot of attention, so you get some traffic from the readership of the blogs, and their friends. Your articles are also distributed by RSS all over the internet, so you get the added benefit of one link growing into two or three or ten. The article stays on the blog, so long after you’ve forgotten about it, it’s still promoting your site. And the link is keyword specific. It targets a very important term, and a url in your website that converts well into sales. For a twelve month campaign, you can have over 240 articles that might just turn into over 1,000 links.

Or you could just have that one link from your local news site. Along with a bunch of other links going to your competitors. Until you stop paying. Then your rented link goes away. The choice is clear. Go with the blog links. They are more beneficial and more cost effective.