Interesting article in Marketing Shift about the continuing efforts of newspapers to find a way to become more topical and capture some of what is going on online. Hearst Newspapers signed up with Brightcove to distribute video from readers. User generated content is incredibly valuable, and the newspaper conglomerate can use video to generate increased ad revenues on its newspaper portals. Expect more efforts from traditional media to tap into the web 2.0, blog and video revolution as it continues.