As we continue to see exceptional results from our blog linking programs, one thing that we are noticing is that the programs can be operated a lot like pay per click campaigns. In the old world of SEO, there was no real way to control rankings. You were lucky if you got your home page ranked. You weren’t about to argue that the home page does not convert for a specific category, or product.

Not so with our programs. If you want to target a category or product page for rankings, you can do that. I have heard back from several clients that not only are they seeing more traffic, they are also seeing significantly higher conversions into sales. And that should be the goal for any marketing campaign. If we increase your traffic, we are only doing a fraction of our job. An increase in sales is a true measure of our success.