Every one has probably heard about efforts by Google, the kings of search to incorporate all of its information from images, videos, blogs etc into one set of universal search results. The official explanation from Google VP of search products is “a seamless integrated experience to get users the best answers”. Sounds great, but what does it mean to retailers who are trying to position their sites for the holidays? Stay tuned to find out what you can do to stay ahead of the competition for this upcoming shopping season.