I read the other day about the methods you should use for optimizing your site for Google universal search. The advice offered surprised me in its simplicity. Apparently you need to create multimedia content such as blogs, videos and podcasts and then make sure that this content is listed on niche search engines like Technorati. This sounds like what we have been doing for clients for the last 18 months. Except that we have taken it several steps further. We are seeing exponential increases in clients’ traffic, positioning and exposure. We are also seeing tremendous gains in the blogosphere with our site and product review services. Not to mention our highly effective conversation marketing services.