In an article on SiteProNews recently, they discussed 8 reasons why you need audio on your website.

Audio can be the difference between making 1 sale or 10, and it does add a ‘wow’ factor, for your customers.
I agree with all of their 8 points whole heartedly.
As a consumer, if I can listen to a retailer describe the benefits of their product to me instead of just reading a lengthy list of pros’, it has helped me make my decision to purchase or not.
Here’s a few of those 8 things that I feel are the most important, but make sure you read them all after you finish reading what I have to say.

1. Customers remember what they hear more than what they read. Did you know that people remember only 20% of what they read while they remember an astonishing 70% of what they hear? That’s three and a half times more! Your audio message will help you to stick into the minds of your customers longer.

3. Audio keeps customers on your site longer. Audio can keep customers on your site longer and you give you more time to make the sale. It can be used as an additional resource or tool for customers to familiarize themselves with your product or service while browsing your site.

6. Audio puts you light years ahead of your competitors. Using audio successfully on your site gives you a competitive advantage. Most internet businesses overlook using this effective marketing tool so be sure you’re not one of them!

7. Audio is easy to use. Being able to put audio on your website isn’t limited to just techies – anyone can do it! Many of the programs available don’t even require you to know HTML or flash. They’re designed to be user friendly so you shouldn’t have any problems taking your website to the next level.

See there in reason #6, where I italicized part of it?
I wanna tell you how to use it successfully, from a customers point of view.
This is so important.

Do NOT set your audio sales pitch to auto play.
Ever.
Do place your audio or video player above the fold, so customers can find it easily, but never set it to auto play.

Auto playing audio or video players are an immediate sales closer, meaning the customers leave the site without you closing the sale.
If you have your audio or video player above the fold, right near the top, and tell your customers in a short paragraph, that they can watch or hear more about your product by clicking play on the player, most customers will choose to watch or listen.

If it auto starts and the customers can’t find the player because it’s at the bottom of the page, or not even visible to customers to turn it off, customers end up leaving the site without listening or watching, and without reading anything on your site, and without making a purchase.

Give your customers the option of watching or listening to more information about your product, and they will.
Force it on them, and they will leave your site, with their money still in their wallets.

Once again, SiteProNews comes through for us on how to get the top search engine rankings on Google.
The old tricks of keyword spamming and invisible key phrases, no longer work, but here are 3 tips that work like a charm.

Content and links are 90% of how to get placed at the top for searches.
Having your keywords in your meta tags is no longer the best way, it’s all about great content, and using the key phrases your readers would use.

Step 1. Go to https://adwords.google.com/select/KeywordToolExternal and type in the phrases that you think your target customers would use. It will give you the data on that keyword, and also provide you with additional keywords to consider.
Those are the ones you’ve probably over looked and in some cases, never even thought of, but when people use a search engine, they don’t always use the same words or phrases you are thinking are the best keywords for your site or product.
Try as many specific keywords and phrases as you can think of, and keep looking at the additional keywords to consider. You’ll be surprised at how many words you never thought of.

Step 2. Content, content, content.
It’s been said many times, content is king, and when you’re trying to gain a larger audience, great content will bring them in and keep them.
Make it search engine friendly and real-person natural content. Let it flow as naturally as possible.
Most search engines can tell the difference between content aimed at people or aimed at search engines. Make the most of your content.
In your first sentence, your number one keyword should be placed. Place your number 2 keyword at the top of that first paragraph as well.
Repeat this using one keyword for every paragraph you write.
For your last paragraph, use the least used keyword first, and end the last paragraph with the most important keyword, your number 1 keyword.
Try not to repeat your keywords more than 3-4 times per content article.

Step 3. Get great inbound links and monitor your site.
Having quality inbound links can account for 75% of search engine hits.
Then you need to monitor your site to see where you are in the search engines, and where you will be for those keywords.
Investing in a good SEO tool will pay for itself over time because it will do all the monitoring for you, saving your hours upon hours every week.