According to a recent study from Hitwise, social networking sites are driving an increasing amount of traffic to shopping and classified sites. Google, in its association with MySpace is set to capitalize on this new trend. The search engine will no doubt be able to increase its lead over Yahoo and MSN and be able to increase its advertising prices accordingly.

But what about marketers who are trying to tap into this incredible increase in social media? How can they cost effectively use all of the new tools available, such as RSS, subscriptions and podcasting? With a blog, and an innovative blog marketing company.

The benefits of self publishing through a corporate blog are very clear. Progressive marketers are already using RSS, podcasting and social media to build their brands.  This gives them a powerful competitive advantage which will lead to increased market share. Soon a corporate blog will be as essential a business tool as a corporate website.