I heard someone say that social media optimization is the new SEO. As outlined in a previous article, Social networking sites are generating a tremendous amount of qualified traffic and are exerting an influence on natural search results. This presents opportunities for webmasters to use search techniques to help better position their websites to attract more business. There are a few key areas that need attention, all of which will be covered in future articles. The most important factor is linking to other sites.
Links have always been important to search engines, but with social media they become paramount. You can take steps to make the content on your website more linkable. Press releases and white papers are useful, as are informational or resource pages, but they all present the same problem. Depending on your expertise, making changes to a website is generally a difficult and time consuming process. The quickest and most effective way of generating quality links is with a business blog. The quickest way to disseminate information is also through the publishing power of the blog.