When a large company approaches us we always do whatever it takes to help them build their brand. Blog Branding is an essential ingredient to further develop who you are as a company in the blogosphere. However, large company marketing divisions that may consider blogging to further brand themselves is another individuals decision. I’ve been in that position before and know it can be extremely frustrating to be excited about a new venture ie..blog marketing, and not have the ability to make a decision. If branding is the most important aspect to your company, you need to unlock the handcuffs and embrace blogging. If your reputation means a lot to your company, there’s no other alternative.