The entire internet community is buzzing this week over the purchase of video sharing site You Tube by the search goliath Google. The asking price was over 1.6 billion dollars, and it just shows the value of online video. People love watching and sharing videos made by people who are just like them. You Tube is popular because it gives people the opportunity to share interesting information with others, and enables web users to influence the popularity of an item. How though, can online retailers use the popularity of video to help their sales and increase their online presence?  By having a retail blog and doing their own podcasts. By using RSS to syndicate and distribute their content. By embracing new technology and becoming recognized leaders in their fields.