Over the last nine years or so search engine’s algorithms have become more and more sophisticated. Trying to figure these algorithms out will never happen by any in-house marketing team or their marketing director. Therefore it is important for marketing teams and marketing directors to think outside of the box when it comes to their online marketing strategy. Sure old tactics to achieve better organic positioning might have worked back in the day. However, with today’s new media channels and more sophisticated algorithms, marketers that do not adapt to this change are simply hurting their business’ brands.

More and more consumers are becoming a part of social networks. They use these networks as a trusted resource to find any information imaginable. Penetrating these consumer communities means marketers are faced with a decision. Continue to use the same SEO strategy that you used in 2003, 2004 etc. Or not.

New media channels such as blogs and RSS feeds can help companies achieve the same result in half the time - if marketers are willing to listen and apply a new strategy. Because of the shift in more consumer generated content retail blogs give smaller businesses the opportunity to drive deeper into their niche’ market by joining the consumer communities and talking with them about their products in their blog.

Exploit the weakness of your competitors. If you are a small business and want more revenue coming in from your website, the best way is to use a fully optimized retail blog. The staff at Triangle Direct Media will train you on proper strategies to apply when posting articles in your blog, support you and your staff when questions arise and give free updates to all of our clients. Be a leader in your space, not a follower. Start blogging about your products and reach more consumers online by thinking outside of the box.