You may have a well branded site on engines like Google, MSN, and Yahoo but chances are you don’t have any sort of brand in the blogosphere. Now all the “smaller” unbranded sites have a chance to compete. Why do you ask? Anytime I have a chance to showcase what I sell online through my blog to over 54 million readers, I’d do it in a heartbeat. What are you waiting for? Don’t get buckled down to a 50K SEO program that won’t produce results. Focus on a new marketing strategy and the most cost affective strategy for any small e-tailer is a Retail Blog. It sounds easy, doesn’t it? Well if it were everybody would do it. You must work with a blog marketing firm that knows what they’re doing and you must have a strategy. If you don’t, you’re wasting valuable time.