Online video just continues to grow in popularity. It looks like Yahoo will soon be involved in rich media advertising. They recently purchased AdInterax, a company that delivers streaming video and other media rich advertising. This is a natural progression. People like looking at video, so there will be a lot more video advertising as search engines continue to purchase video related companies. That’s all very well for search engines, but how can etailers take advantage of this for their own websites?

They can use podcasts and RSS. They can build a retail blog and use it to deliver their own video to subscribers.