I was looking at the Overture keyword tool today and as usual it wasn’t working. It seems like the tool is down a lot and when it is working, it does not return particularly good results. A lot of the search phrases don’t make any sense and the numbers don’t add up. A good alternative is the Google tool. It won’t give you a number count, but it does give much better information on popular keyword searches. It provides handy imput on which keywords to focus on with your retail blog marketing. Start with a few high traffic keywords, then go down the list and target some of the long tail terms to achieve a good balance.