With all the news about the purchase of UTube, there has been increased scrutiny on video spending trends. EMarketer is talking about studies that have not yet been released. They estimate that spending on online video advertising will surpass the $410 million mark. That is an 82% increase from 2005. Video advertising is expected to generate over $3 billion a year by 2010. No doubt big advertisers will cash in on this bonanza and look to snap up video time on well travelled websites. Also expect video advertising on search engines. But how does the smaller company get involved? They use use a company blog, and the power of multiple blogs to distribute their videos and commercials. They tap into the 60 million plus people who read blogs; the blogosphere is where smaller companies will smartly spend their advertising dollars.