A lot of blog marketing companies are guilty of focusing solely on generating traffic into your website. While traffic is the lifeblood of any website, the problem that a lot of etailers run into is what to do with that visitor once you have them in your site. Gaudy traffic stats are all well and good, but it is sales that pay the bills. How do you ensure that the visitors you have are converting at as high a rate as possible into revenue for your company? I will put out a series of articles directed at making your landing pages more attractive to buyers. Thanks in advance to Site Pro News for providing the basis for this information.

If your visitor is coming from a search engine or a paid search listing, you need to have the keyword in bold and clearly visible on the page. If I am looking for a specific product or item, the keyword shows me that this page is relevant to my search. Make sure you pay attention to the Golden Triangle on the page. This is the area on the page that starts top left, goes over to the top right and the continues back to the left side of the page. This triangle is always positioned above the fold on the page, ie people don’t have to scroll down. Then make sure you put your value proposition; sale, new product etc, in the middle of the triangle.

It also goes without saying that in order to have a high conversion rate, the page itself needs to be ranked for the keyword or product it focuses on. The best way to do that is with a highly targeted blog linking campaign.