We are in the midst of the most important quarter of the year for onine retailers, but is it too late to generate more sales for the year? It is probably a little late to expect increased natural search traffic, unless of course you are using blog marketing, but retailers can convert more of their visitors with a few simple steps.

Your pages should all have a definite call to action, and these marketing hooks should stand out from the rest of the text on the page. You should be able to spot the call to action from six feet away, and you can achieve this by contrasting colors, fonts and print or graphic sizes.

Testimonials should be placed on the right hand side of the page, while associations should be at the bottom; BBB membership, secure checkout, Versign, credit card logos, chamber of commerce etc. You should also make sure that your customers know you have a company blog, message board or forum. If you are doing any video optimization or podcasting on your blog, be sure and provide a link where people can view a category page of video.