It looks like Firefox is getting involved in delivering Fan Based TV commercials to select local markets in the US. The ads will be done by advocates of the browser, of which I am one, and will focus on spreading the message that the user experience on Firefox is superior to that of other browsers, notably Internet Explorer. Obviously this is a smart move by Mozilla, as they will undoubtedly increase market share by embracing new marketing methods. Retailers should pay attention to what is going on here. Video and video optimization is here to stay. US households have the bandwidth and they want to see and share videos that they find interesting. It is the purest form of viral marketing around. All retailers need is an expert in the field to make sure they are taking advantage of this competitive edge. Triangle Direct Media is that company.