I came across an interesting article the other day from a direct mail marketing firm, Vertis. They have a tech savvy study, which looks at buying trends amongst generation Y’ers. The main point I looked at was the kinds of media people use in order to make a buying decision. According to the study, 38% of those polled said they turned to the internet as their first choice to assist them in making a decision to purchase. This is an increase of 21% from 2004.

This strengthens my belief that no matter what you sell, whether it be consumer oriented, or BtoB, you have to be found on the search engines. More and more people will research buying decisions online, whether or not they actually intend to buy products or services from a website. If you are not showing up on the search engines, you’re not even in the running for that consumers’ business. And the best way to secure that cherished spot in the first five results on Yahoo, Google, AOL and MSN is to conduct a blog marketing campaign.