I saw a recent article concerning online spending by local auto dealers. Cars.com polled all of their dealers trying to discern where they were planning on spending their marketing dollars in 2007. Two thirds said that they were going to increase their spending on online advertising. This contributes to a broader trend, with spending by auto dealers rising from $1.4 billion in 2005 to a predicted $2.7 billion in 2007.

I am not sure where these dealers are planning on spending their money, but if the results that we get for our realtors are anything to go by, they would see a tremendous return from blog linking and blog marketing campaigns.