It was only a matter of time before etailers started capitolizing on the popularity of online video. Not only are companies using video to promote their products, but they are also putting links into the ads that lead into etailers websites. Now consumers watching a video clip of the new Die Hard movie will be able to click on Bruce Willis’ watch, car or gun and be directed to a website where they can buy that exact product.  This service, from Videoclix is called “hot spotting” or “plinking” and will be available soon. This will open up paid search to a whole new world of revenue streams, and will make video and video optimization increasingly important. The more places your video goes, the more exposure your ads will receive. Imagine having this technology available in all video search results, regardless of where your listing is positioned.