I saw an interesting article on the Site Pro News blog. Jeremy Bader was discussing the possibility that mobile devices, and in particular the new Iphone from Apple, would contribute to a fundamental shift in the way websites are designed. With the increased capabity of computers and the availability and popularity of video, search engines will need to be able to recognize and rank dynamic content and multimedia. As the engines shift, the sites that react the quickest will see the best gains. Just like the companies that embrace video optimization and blog marketing. They also will see a competitive edge over their less enlightened peers.