Triangle Direct Media fielded 2 Runners and 1 walker.

Thanks to all who participated and thanks to Scott for getting the whole event organized in at our office.

TDM will be speaking at the E-Retailer Summit coming up in March 2008.

We will be part of the Session Entitled:

CREATE A SUCCESSFUL BLOG MARKETING PROGRAM: SAFELY AND EFFECTIVELY Monday, March 3, 2:00pm – 3:00pm

Featuring:

Below is the official Description from their site:

“Blogs, social networking sites, and otherWeb 2.0 tools have significantly changed the consumer online experience. This session will focus on the pros and cons of online blog communities, legal considerations and how to reach and engage the consumer.This forum includes moderator Rick Petry, writer, and panelists Scott Allen- author of “The Virtual Handshake”;Tony Feriozzi – president,Triangle Direct Media; Jeffrey Greenbaum – partner, Frankfurt Kurnit Klein & Selz, PC; Kathy Greif – director of content, HSN.”

Should be a fun and educational show for anyone interested in Social Media Marketing and how to use it to sell more products online.

Amazon.com and Ebay are frequently visited sites, especially during the holiday season. If you do plan on buying online, here are some tips you should keep in mind.

1. Know who you’re dealing with. If you’re buying gifts on an online auction site that provides a feedback forum, check the track record of the seller before you bid.
2. Look for signs that online purchases are secure. A lock icon will appear on the website telling you the transaction is secure.
3. Pay the safest way. It’s best to use a credit card, especially when you’re buying something that will be delivered later, because under federal law you can dispute the charges if you don’t get what you’re promised.
4. Keep documentation of your order. Print out the confirmation and keep it handy in case you need it later.

You should also make sure to check your credit card and bank statements carefully and call your bank or credit card company if you notice any charges you didn’t make.

The National Retail Federation says shoppers are expected to shell out nearly $800 each this year online.

Solution: The companies that do well online are well ahead of the curve and they adapt themselves into different marketing programs to do so. If you had a Retail Blog, you’d be able to attack what so many in your industry don’t know about, Like,

1. 57 million readers in the United States

2. Starting the Viral Marketing Process

3. Stabalize your Reputation

4. Exploiting Keyword Niches

5. Video Advertising and Poscasting
Your time is now for a strategic gameplan to get in front of your audience. A business blog is step one.

It looks like Wall Street traders now have access to what consumers have to say in the blogosphere. Monitoring what is being said in the blogosphere provides traders with quality information. The tool they use, scans blogs for information, like Google scans websites – and sends that valuable information to them via RSS feeds. Are investors or consumers finding your company in the blogosphere. Contact Retail Blog Marketing for information on expanding your brand’s online reach.

More and more consumers are becoming a part of social networks. They use these networks as a trusted resource to find any information imaginable. Penetrating these consumer communities means marketers are faced with a decision. Continue to use the same SEO strategy that you used in 2003, 2004 etc. Or not.

New media channels such as blogs and RSS feeds can help companies achieve the same result in half the time – if marketers are willing to listen and apply a new strategy. Because of the shift in more consumer generated content retail blogs give smaller businesses the opportunity to drive deeper into their niche’ market by joining the consumer communities and talking with them about their products in their blog.

Exploit the weakness of your competitors. If you are a small business and want more revenue coming in from your website, the best way is to use a fully optimized retail blog. The staff at Triangle Direct Media will train you on proper strategies to apply when posting articles in your blog, support you and your staff when questions arise and give free updates to all of our clients. Be a leader in your space, not a follower. Start blogging about your products and reach more consumers online by thinking outside of the box.