“Every one of Pontiac’s marketing dollars to introduce its sporty G5 coupe is being spent online”
Do you have a car dealership? Used Cars, New Cars, Buy Here Pay, Large and Small. The Time is now to jump into blog marketing. Pontiac apparently is begginning to understand the potential for an advertising campaign online with their campaign for the G5. As a car dealer you may not have the weight (money) to throw around but you do have everything you need to let us help you with an online blog marketing campaign.
As encouraging as it is to see Pontiac embracing online advertising I don’t have a problem throwing out that for a fraction of what they are spending we could run a much more effective retail blog marketing campaign.
Think you can’t compete with the big companies? Think again.
Move over myspace, there’s a new sheriff in town and it goes by the name of MUGSHOT. What is Mugshot? Mugshot is an open project to create a live social experience around entertainment…Mugshot makes it easy to share web pages and show off your music tastes. You can learn about Mugshot feautures as we introduce them on our Mugshot Features page.
How well will they do? If it’s anything like Linux, they’ll do very well. It’s going to be very interesting to see what happens in the next 12 months. Stay tuned….
Big Corporate Companies are Investing in Retail Blog Marketing.
- Paramount
- Johnson and Johnson
- Washington Post
- AOL Time Warner
I am sure there are more, these are just a few of the companies I remembered that recently invested in blog marketing. Small and Medium size businesses this is your opportunity to get a piece of the online sales pie that many larger companies are only just beginning to notice. Some larger companies are “testing” and “evaluating” … that is fine for them, they will come around to realize how effective blog marketing can be but if you are a small business more than likely you can make the decision without the red tape and hurdles that a larger company might have to go through.
That is an advantage you can use right now to start a retail blog marketing campaign. Get started early while the larger companies are “testing” and evaluating” . The Return is High and getting started early establishes your company in the blogosphere well ahead of any elephants in your industry.
It was just a matter of time and You Tube has focus on yet another stream of Revenue by allowing advertisers to promote their brands via customized channels on the site. The first try is with Paris Hilton and her music album. They have created the “Paris Hilton Channel” to promote her debute album “Paris”. This online “stuff” keeps gettig better and better every day.
Consider you have a well branded site amongst the “powerhouse” search engines, do you have a brand in the Blogosphere? Now is your chance to compete with your powerhouse rivals and grow your business online. Having a Retail Blog is extremely important because it connects you with people you never had a chance to connect with. If I’m searching for a cheap shirt online, I may visit overstock. Do you know how many people blog about “buying a shirt online” in the blogosphere? Now is your chance to get in the online game and grow your business. You must have a good Blog Marketing gameplan to succeed. It’s up to you. It’s now or never.
I saw 2 articles that made me think of how a blog marketing campaign would be great for car every level of the car dealer sales process. One describes how Ford in Austrailia…is quadrupling their online ad budget and the other touches on the effectiveness of podcasting. We have always felt that blog marketing and podcasting is a perfect combination for car dealers. At Every Level the auto industry can benefit greatly from an aggressive retail blog marketing campaign.
Auto Makers should use blogs as PR or distribution reaching bloggers and blog engines many of whom are not reaching.
Dealerships authorized and even the local used car dealers should be using blogs, to boost visibility and with podcasting they can inexpensively show off all their cars…much better for a shopper researching online than something like auto trader.
Triangle Direct Retail Blog Marketing campaigns make it easy to publish online video podcast commercials on any subject, and wrapped in foundation that is user friendly with high visibility the retail site is assured of generating more sales.
Online Retail Websites have a many, many things to write about. Each and every product is a blog post waiting to help their retail website, waiting to increase the visibility of their site in both the search engines and the blogosphere.Waiting to draw in high quality buying traffic to thier site. How many retail sites out there have a shopping cart that buries content within a technical structure that actually inhibits their very customers from finding them….the technology used to create many shopping websites actually makes it hard to find them… enter the retail corporate blog.
In a retail blog marketing campaign expect the following:
- The content posted actually will positively impact your visibility
- Retail Blog Marketing Campaigns provide valuable information that increases conversion to sale rate of your traffic
- Your Retail Blog if set up correctly and written well is viewed as a source of information about your products
- As a result of the above You gain credibility in the eyes of your customers,who may even link you and promote your products to others also knows as Word of Mouth Advertising
Who knows your industry and your products better than you? Your competitors think they do.
Prove them Wrong.
You may have a well branded site on engines like Google, MSN, and Yahoo but chances are you don’t have any sort of brand in the blogosphere. Now all the “smaller” unbranded sites have a chance to compete. Why do you ask? Anytime I have a chance to showcase what I sell online through my blog to over 54 million readers, I’d do it in a heartbeat. What are you waiting for? Don’t get buckled down to a 50K SEO program that won’t produce results. Focus on a new marketing strategy and the most cost affective strategy for any small e-tailer is a Retail Blog. It sounds easy, doesn’t it? Well if it were everybody would do it. You must work with a blog marketing firm that knows what they’re doing and you must have a strategy. If you don’t, you’re wasting valuable time.
