When a large company approaches us we always do whatever it takes to help them build their brand. Blog Branding is an essential ingredient to further develop who you are as a company in the blogosphere. However, large company marketing divisions that may consider blogging to further brand themselves is another individuals decision. I’ve been in that position before and know it can be extremely frustrating to be excited about a new venture ie..blog marketing, and not have the ability to make a decision. If branding is the most important aspect to your company, you need to unlock the handcuffs and embrace blogging. If your reputation means a lot to your company, there’s no other alternative.

Google has launched a custom search engine in a new way to bring tailored search to websites and blogs. “The company said that in just minutes, anyone can use the Google search platform to create a search engine focused on any content they like, from Hollywood heartthrobs, to favorite sports team, to personal hobbies and more”  Google claims that they are merely following what other engines have done before.  What will Yahoo do next?  More….

The online space is constantly evolving but one thing that remains constant is competition. As an online retailer you will always have people who are trying to take your customers. Given that most new customers will come through search engines, etailers must do everything they can to maintain their competitive edge. Blog marketing is a competitive edge. Similar to when paid search first came along, blogs are enabling some companies to gain market share and take customers from their competitors. Whether it be from increases on search engines, reaching blog readers or permission marketing through RSS and subscriptions, the company that blogs is the company that grows.

Some clients will tell me that they have great rankings and a great presence online, and that they don’t need to blog. I can’t really understand why not. If you have an edge and have managed to corner the market on certain keyword searches, you must have used some kind of technology that other retailers have not found. You are an early adopter. Why not embrace the blog as a great marketing tool?
Blog marketing will be seen as the greatest boon for websites since the early days of pay per click. Companies who do not blog will not only lose their hard earned competitive edge, they will fall behind as a new wave of early adopters uses blogs to conquer their respective markets.