New Media channels of today have expanded far beyond search engines like Google, Yahoo and MSN. Directors of marketing simply aren’t delivering their company’s brand through these channels. Being reluctant to do so will simply put companies behind their competition that welcomes integration. The blogosphere is full of consumers discussing products and services. It’s a network of consumer generated content. Being part of their daily discussion is truly a viable resource for organizations capable of thinking outside of the box.

It looks like Wall Street traders now have access to what consumers have to say in the blogosphere. Monitoring what is being said in the blogosphere provides traders with quality information. The tool they use, scans blogs for information, like Google scans websites - and sends that valuable information to them via RSS feeds. Are investors or consumers finding your company in the blogosphere. Contact Retail Blog Marketing for information on expanding your brand’s online reach.

Is there anything Google is not involved with? They recently started offering gadgets and handy tools for personal websites and blogs. Now webmasters can place one of over a thousand applications on their blogs/sites by simply copying a piece of HTML coding.

This is very exciting for people who are publishing company information via their own business blogs, and enables them to make their content more useful and dynamic. There are currently over 1,200 gadgets offered by Google which enable visitors to get directions, receive news, check weather etc. As blogs become more the norm and businesses embrace this new method of self promotion, Google and other companies will continue to develop applications and add ons that will make blogs more dynamic and provide a better user experience.

Keep the number of monthly website clicks high and the cost needed to acquire those clicks as low as possible. This is the standard concept used by Marketing Directors and marketing teams that quite frankly……are going to be left behind and forced into catch up and scramble mode as New Media continues to take over Web Marketing 1.0.

Retail website owners and marketers have begun using New Media strategies such as blogs, podcasts and RSS feeds to give their website visitors an easier path to conversion. Others have simply ignored this evolution and continue to spend more and more dollars each month with sponsored ads on Google, Yahoo, MSN etc with Pay Per Click. As search algorithms revamp to include newer up to date content from New Media Channels, so are internet consumers changing their method of finding this content when they search for products to purchase.

Marketing Directors and marketing teams are in the drivers seat when it comes to changing their company’s presentation of it’s content. It’s a matter of changing the users experience when they visit your website and using additional mediums to bring them in. Transitioning from brand compatible content to actual brand-building encounters is where higher conversions will come from. Positioning your company’s brand, and distributing your content with a retail blog will definitely improve conversion rates.

Strategy is what separates winners from losers and adapters from slow movers.  Contact Retail Blog Marketing to learn more about our strategies for your business.

I heard someone say that social media optimization is the new SEO. As outlined in a previous article, Social networking sites are generating a tremendous amount of qualified traffic and are exerting an influence on natural search results. This presents opportunities for webmasters to use search techniques to help better position their websites to attract more business. There are a few key areas that need attention, all of which will be covered in future articles. The most important factor is linking to other sites.
Links have always been important to search engines, but with social media they become paramount. You can take steps to make the content on your website more linkable. Press releases and white papers are useful, as are informational or resource pages, but they all present the same problem. Depending on your expertise, making changes to a website is generally a difficult and time consuming process. The quickest and most effective way of generating quality links is with a business blog. The quickest way to disseminate information is also through the publishing power of the blog.