Is there any online retailer out there that has the following situation……I have a retail site and my biggest quarter is Q4. I’m about to ramp up my Pay-Per-Click spending so my margins will drop significantly. What should I do? Pay my SEO firm more money to do things that don’t affect my rankings or should I put some of my ad budget into offline advertising. I may do some local or National Ads on Radio and TV. I know I’ll be spending a ton on advertising but it’s what everybody else in my industry is doing and I need to keep up. Does this sound like you?

Solution: The companies that do well online are well ahead of the curve and they adapt themselves into different marketing programs to do so. If you had a Retail Blog, you’d be able to attack what so many in your industry don’t know about, Like,

1. 57 million readers in the United States

2. Starting the Viral Marketing Process

3. Stabalize your Reputation

4. Exploiting Keyword Niches

5. Video Advertising and Poscasting
Your time is now for a strategic gameplan to get in front of your audience. A business blog is step one.

Another search engine that is worth a look is Clusty. It is a meta engine that allows you to search in the same way as a lot of other engines. You can search shopping sites, news, jobs, blogs, Wikipedia and images as well as the web.

The interesting thing about Clusty is after you conduct your search it also displays extra search suggestions or “clusters” based on the content of your original search. Consider it an expanded version of the “also try” button on Yahoo. If you did a search for “grills” you might also receive suggestions for grill parts, cook books, charcoal briquettes, how-to grill guides, outdoor living etc.

One thing that you will increasingly notice about all of these search engines, and the traditional engines too, is the addition of blog search to their offerings. This capability has been added due to the exploding popularity of blogs. Search engines are good indicators of future trends in the market. The trend is towards increased business blogging.