Finding Online Consumers


Once again, SiteProNews comes through for us on how to get the top search engine rankings on Google.
The old tricks of keyword spamming and invisible key phrases, no longer work, but here are 3 tips that work like a charm.

Content and links are 90% of how to get placed at the top for searches.
Having your keywords in your meta tags is no longer the best way, it’s all about great content, and using the key phrases your readers would use.

Step 1. Go to https://adwords.google.com/select/KeywordToolExternal and type in the phrases that you think your target customers would use. It will give you the data on that keyword, and also provide you with additional keywords to consider.
Those are the ones you’ve probably over looked and in some cases, never even thought of, but when people use a search engine, they don’t always use the same words or phrases you are thinking are the best keywords for your site or product.
Try as many specific keywords and phrases as you can think of, and keep looking at the additional keywords to consider. You’ll be surprised at how many words you never thought of.

Step 2. Content, content, content.
It’s been said many times, content is king, and when you’re trying to gain a larger audience, great content will bring them in and keep them.
Make it search engine friendly and real-person natural content. Let it flow as naturally as possible.
Most search engines can tell the difference between content aimed at people or aimed at search engines. Make the most of your content.
In your first sentence, your number one keyword should be placed. Place your number 2 keyword at the top of that first paragraph as well.
Repeat this using one keyword for every paragraph you write.
For your last paragraph, use the least used keyword first, and end the last paragraph with the most important keyword, your number 1 keyword.
Try not to repeat your keywords more than 3-4 times per content article.

Step 3. Get great inbound links and monitor your site.
Having quality inbound links can account for 75% of search engine hits.
Then you need to monitor your site to see where you are in the search engines, and where you will be for those keywords.
Investing in a good SEO tool will pay for itself over time because it will do all the monitoring for you, saving your hours upon hours every week.

Here’s an interesting report on search terms by industry. If you have a word or term on the following lists, what are you doing to get in front of people searching for them? It goes to show you by having a blog that is set up correctly, you have a chance to get in front of people looking for you. In your honest opinion, have you done everything possible to grow your online business? Start now.

Top 10 Search Terms by Category, Four Weeks Ending September 30, 2006 (%)

IT and Internet

Automotive Manufacturers

Search Term

Search Volume

Search Term

Search Volume

paypal

4.75

toyota

2.69

paypal.com

1.00

honda

2.68

white pages

0.75

nissan

2.12

people search

0.59

ford

1.83

ups

0.54

dodge

1.08

www.paypal.com

0.54

chevrolet

0.98

pay pal

0.52

hyundai

0.86

mapquest

0.51

suzuki

0.85

experian

0.50

bmw

0.83

people finder

0.32

jeep

0.83

Movies

Internet Advertising

Search Term

Search Volume

Search Term

Search Volume

imdb

1.10

free samples

0.74

netflix

0.99

free stuff

0.51

movies

0.68

work from home

0.36

blockbuster

0.64

work at home

0.35

fandango

0.35

smcorp.com

0.34

netflix.com

0.24

free music downloads

0.31

hollywood video

0.22

free

0.27

blockbuster.com

0.21

adwords

0.21

harry potter

0.19

unclaimed money

0.21

movie times

0.19

myspace.com

0.20

Food and Beverage Brands and Manufacturers

Pharmaceutical and Medical Products

Search Term

Search Volume

Search Term

Search Volume

pizza hut

2.06

lexapro

0.90

starbucks

1.30

cymbalta

0.59

mcdonalds

0.98

viagra

0.48

subway

0.72

zoloft

0.43

candystand

0.65

pfizer

0.43

dominos pizza

0.60

herpes

0.38

www.maxwellhouse.com

0.54

depression

0.37

betty crocker

0.54

phentermine

0.36

candystand.com

0.52

wellbutrin

0.28

burger king

0.49

merck

0.27

Blogs and Personal Web Sites

Broadcast Media

Search Term

Search Volume

Search Term

Search Volume

xanga

1.48

steve irwin

2.48

myspace

1.07

cnn

2.47

xanga.com

0.48

cnn.com

1.14

livejournal

0.47

msnbc

1.07

perez hilton

0.38

news

0.87

myspace.com

0.37

fox news

0.86

www.xanga.com

0.35

crocodile hunter

0.49

yahoo 360

0.35

anna nicole smith

0.48

360

0.23

bbc

0.43

yahoo360

0.21

good morning america

0.41

Shopping Rewards and
Directories

Travel Destinations and Accommodations

Search Term

Search Volume

Search Term

Search Volume

consumer reports

0.24

hotels.com

0.49

coupons

0.12

hotels

0.49

mycokerewards.com

0.12

holiday inn

0.33

froogle

0.09

disneyland

0.21

ebay express

0.08

las vegas

0.20

free samples

0.08

motel 6

0.20

webkinz

0.07

best western

0.18

free samples

0.06

hampton inn

0.18

pch.com

0.06

comfort inn

0.16

consumer report

0.06

marriott

0.15

Hitwise logo

View: Top 10 Search Terms by Category, Four Weeks Ending August 26, 2006


You may have a well branded site on engines like Google, MSN, and Yahoo but chances are you don’t have any sort of brand in the blogosphere. Now all the “smaller” unbranded sites have a chance to compete. Why do you ask? Anytime I have a chance to showcase what I sell online through my blog to over 54 million readers, I’d do it in a heartbeat. What are you waiting for? Don’t get buckled down to a 50K SEO program that won’t produce results. Focus on a new marketing strategy and the most cost affective strategy for any small e-tailer is a Retail Blog. It sounds easy, doesn’t it? Well if it were everybody would do it. You must work with a blog marketing firm that knows what they’re doing and you must have a strategy. If you don’t, you’re wasting valuable time.

Welcome to Retail Blog Marketing