Video Creeping Into Search Results

It is not really all that surprising that video would begin showing up in natural search results. If you do a search for “shoes” on Google, one of the top listings is a youtube video of a band singing about shoes. Not the kind of result a shoe retailer wants to see. What is surprising is that Metacafe listings are starting to show up on Yahoo and MSN. This could either be a blip and will be corrected soon, or the beginning of a brand new trend.

Is it possible that video results will control natural search? A series of optimized video commercials on the first page of every search engine? With way the internet is going, that wouldn’t be surprising. But where does that leave etailers who are not using optimized video?