It was just a matter of time and You Tube has focus on yet another stream of Revenue by allowing advertisers to promote their brands via customized channels on the site. The first try is with Paris Hilton and her music album. They have created the “Paris Hilton Channel” to promote her debute album “Paris”. This online “stuff” keeps gettig better and better every day.
Consider you have a well branded site amongst the “powerhouse” search engines, do you have a brand in the Blogosphere? Now is your chance to compete with your powerhouse rivals and grow your business online. Having a Retail Blog is extremely important because it connects you with people you never had a chance to connect with. If I’m searching for a cheap shirt online, I may visit overstock. Do you know how many people blog about “buying a shirt online” in the blogosphere? Now is your chance to get in the online game and grow your business. You must have a good Blog Marketing gameplan to succeed. It’s up to you. It’s now or never.
The majority of clients I speak with see retail blog marketing as a means of gaining natural search traffic. We have seen that this is indeed the case, and our clients are doing extraordinarily well, but another side effect of retail blogging is that of you can use the blog to deliver commercial and marketing messages to your customers and/or prospects.
If you have a newsletter or email blast that your curently send out to potential customers, you simply invite those people to subscribe to your blog. Then when you write, or more importantly when you post a podcast or a commercial, they will receive notification and view the message. Blogging and retail podcasting helps you open up a whole new marketing channel that was not previously available. Let us show you how podcasting can help you increase your business.
One of the trends I have noticed within the ailing SEO is industry is the practice of using press releases to promote a website. Marketing firms will encourage clients to write about their company in order to generate interest from the search engines. While this is a step in the right direction, a press release is nowhere near as effective as an article in a retail blog.
The issue is speed. We set up our retail blog marketing campaigns, so that the instant a client writes an article, the search engines are informed. Spiders are in the website within hours, looking for content. I had a client decline my service the other day, because he wanted to run an seo campaign. That is a little like trying go down the interstate on a bicycle. SEO is dead. Blog marketing is the future. Which technology will you use?
In a conversation yesterday someone I was talking to made this
statement ” We arent going to just jump on this blogging thing because its popular right now ” As you might expect I was taken a back a bit but then I thought Ok blogging may have been around for years now but many many people are just now waking up to the reality that a blog and a blog marketing campaign is an essential marketing tool for any online business. The Testing Period is over there is now far too much evidence to support claims of success with blog marketing campaigns.
Almost Daily We see new articles talking about how blogs can be used as PR for Business, Lead Generation, Branding and much more.
Here is an article a client sent over right before he signed up, he did some research on his own and determined his company could not wait to their blog marketing campaign started. Blog Marketing As PR
One of the frustrating things about natural search results is the randomness in the way individual product pages are displayed. Retail Marketing professionals all know that if a visitor looks for a specific product on a search engine, then they will convert at a high rate into sales if you can bring them into the page within your website that deals with that specific product. With Paid search you can target a specific url relating to a specific product or product category. Not so with natural search. The search engines will often rank your home page or an unrelated category page, which hurts conversions.
It’s different with blogs. If you write about a specific product with your retail blog marketing efforts, you can target and rank individual product pages, leading to higher conversions. Just another side benefit of having a blog.
I saw 2 articles that made me think of how a blog marketing campaign would be great for car every level of the car dealer sales process. One describes how Ford in Austrailia…is quadrupling their online ad budget and the other touches on the effectiveness of podcasting. We have always felt that blog marketing and podcasting is a perfect combination for car dealers. At Every Level the auto industry can benefit greatly from an aggressive retail blog marketing campaign.
Auto Makers should use blogs as PR or distribution reaching bloggers and blog engines many of whom are not reaching.
Dealerships authorized and even the local used car dealers should be using blogs, to boost visibility and with podcasting they can inexpensively show off all their cars…much better for a shopper researching online than something like auto trader.
Triangle Direct Retail Blog Marketing campaigns make it easy to publish online video podcast commercials on any subject, and wrapped in foundation that is user friendly with high visibility the retail site is assured of generating more sales.
Online Retail Websites have a many, many things to write about. Each and every product is a blog post waiting to help their retail website, waiting to increase the visibility of their site in both the search engines and the blogosphere.Waiting to draw in high quality buying traffic to thier site. How many retail sites out there have a shopping cart that buries content within a technical structure that actually inhibits their very customers from finding them….the technology used to create many shopping websites actually makes it hard to find them… enter the retail corporate blog.
In a retail blog marketing campaign expect the following:
Who knows your industry and your products better than you? Your competitors think they do.
Prove them Wrong.
One of the common objections to blog marketing is the perception that it is a time consuming activity, and that you have to be an expert writer to blog. Not so. The minimum time commitment is 30 minutes a week. When you write, you do not need to write a dissertation, just a couple of paragraphs of unique content is sufficient. If you have 100 products on your website, you have enough content to write about for a couple of years, without really tapping into additional information about your industry.
Writing need not be a laborious painful process. You can produce an informative, interesting article that will help your website rankings and educate your clients in around 10 minutes. So join the retail blog marketing revolution, let us build you a blog and start writing.
You may have a well branded site on engines like Google, MSN, and Yahoo but chances are you don’t have any sort of brand in the blogosphere. Now all the “smaller” unbranded sites have a chance to compete. Why do you ask? Anytime I have a chance to showcase what I sell online through my blog to over 54 million readers, I’d do it in a heartbeat. What are you waiting for? Don’t get buckled down to a 50K SEO program that won’t produce results. Focus on a new marketing strategy and the most cost affective strategy for any small e-tailer is a Retail Blog. It sounds easy, doesn’t it? Well if it were everybody would do it. You must work with a blog marketing firm that knows what they’re doing and you must have a strategy. If you don’t, you’re wasting valuable time.
