Consider you have a well branded site amongst the “powerhouse” search engines, do you have a brand in the Blogosphere? Now is your chance to compete with your powerhouse rivals and grow your business online. Having a Retail Blog is extremely important because it connects you with people you never had a chance to connect with. If I’m searching for a cheap shirt online, I may visit overstock. Do you know how many people blog about “buying a shirt online” in the blogosphere? Now is your chance to get in the online game and grow your business. You must have a good Blog Marketing gameplan to succeed. It’s up to you. It’s now or never.
The majority of clients I speak with see retail blog marketing as a means of gaining natural search traffic. We have seen that this is indeed the case, and our clients are doing extraordinarily well, but another side effect of retail blogging is that of you can use the blog to deliver commercial and marketing messages to your customers and/or prospects.
If you have a newsletter or email blast that your curently send out to potential customers, you simply invite those people to subscribe to your blog. Then when you write, or more importantly when you post a podcast or a commercial, they will receive notification and view the message. Blogging and retail podcasting helps you open up a whole new marketing channel that was not previously available. Let us show you how podcasting can help you increase your business.
One of the trends I have noticed within the ailing SEO is industry is the practice of using press releases to promote a website. Marketing firms will encourage clients to write about their company in order to generate interest from the search engines. While this is a step in the right direction, a press release is nowhere near as effective as an article in a retail blog.
The issue is speed. We set up our retail blog marketing campaigns, so that the instant a client writes an article, the search engines are informed. Spiders are in the website within hours, looking for content. I had a client decline my service the other day, because he wanted to run an seo campaign. That is a little like trying go down the interstate on a bicycle. SEO is dead. Blog marketing is the future. Which technology will you use?
In a conversation yesterday someone I was talking to made this
statement ” We arent going to just jump on this blogging thing because its popular right now ” As you might expect I was taken a back a bit but then I thought Ok blogging may have been around for years now but many many people are just now waking up to the reality that a blog and a blog marketing campaign is an essential marketing tool for any online business. The Testing Period is over there is now far too much evidence to support claims of success with blog marketing campaigns.
Almost Daily We see new articles talking about how blogs can be used as PR for Business, Lead Generation, Branding and much more.
Here is an article a client sent over right before he signed up, he did some research on his own and determined his company could not wait to their blog marketing campaign started. Blog Marketing As PR
retail blog marketing
Online Retail Websites have a many, many things to write about. Each and every product is a blog post waiting to help their retail website, waiting to increase the visibility of their site in both the search engines and the blogosphere.Waiting to draw in high quality buying traffic to thier site. How many retail sites out there have a shopping cart that buries content within a technical structure that actually inhibits their very customers from finding them….the technology used to create many shopping websites actually makes it hard to find them… enter the retail corporate blog.
In a retail blog marketing campaign expect the following:
- The content posted actually will positively impact your visibility
- Retail Blog Marketing Campaigns provide valuable information that increases conversion to sale rate of your traffic
- Your Retail Blog if set up correctly and written well is viewed as a source of information about your products
- As a result of the above You gain credibility in the eyes of your customers,who may even link you and promote your products to others also knows as Word of Mouth Advertising
Who knows your industry and your products better than you? Your competitors think they do.
Prove them Wrong.
