So what is all the rage of retail blogging and what are you losing as a business if you don’t blog? The answer is a lot! Blogging has become a popular form of online marketing and is saving businesses money that less effective, traditional marketing absorbs. Businesses are starting to make a change in their marketing and advertising expenses as everything is seemingly shifting to online. The return on traditional marketing techniques is not worth the ineffective results they produce. Why not do what works and costs less?
Social media networks and blogs are changing the way traditional ads affect and “sell” customers. Online consumers are more receptive to “word of mouth” advertising which in turn influences their buying decisions. In 2008, there were 184 million people on the Internet who have started their own blog and 346 million people read blogs, noted by Technorati, many of whom discuss their thoughts on particular brands and products. Why not get online with them and increase your chance of positive brand reputation and feedback. Promote what you want about your brand, establish yourself as an expert in your industry, incorporate authoritative backlinks to product promotions on your site, and get those online influencers talking to you, with you and about you.
Why would you miss out on blogging when its a great way to talk to your customers and out maneuver your competitors? If your company is not blogging and your competition is, you are quickly losing the game and are not cognizant of consumer expectations. As a retailer you know there are several types of customers, some like to know everything about the product or brand and have a sense of trust before buying. Others just want to read what others say about a product (aka “people like me”) so they know they’re making the right purchase.
Give your brand a “voice” through blogging and you will see a change — plus you can measure it through web analytics!