Google Recently released it’s third quarter numbers, and not surprisingly reported a 70% increase in revenues over last year. During the third quarter, Google handled over $2.69 billion in revenue, and kept over $700 million in profits. That’s a pretty staggering amount for one quarter, and we should expect these numbers to do nothing but increase as the search giant begins generating additional revenues from the recently acquired UTube.
This tells us that search is alive and well. Despite a certain level of pessimism and a somewhat jaded attitude to online marketing from etailers, there is still a tremendous amount of money to be made online. It is the retailers who use every available marketing avenue who will see the biggest slices of the growing online pie. Blogs, podcasts, social media, message boards, online video. These avenues are and will continue to help webmasters gain a competitive edge.
It was just a matter of time and You Tube has focus on yet another stream of Revenue by allowing advertisers to promote their brands via customized channels on the site. The first try is with Paris Hilton and her music album. They have created the “Paris Hilton Channel” to promote her debute album “Paris”. This online “stuff” keeps gettig better and better every day.
Consider you have a well branded site amongst the “powerhouse” search engines, do you have a brand in the Blogosphere? Now is your chance to compete with your powerhouse rivals and grow your business online. Having a Retail Blog is extremely important because it connects you with people you never had a chance to connect with. If I’m searching for a cheap shirt online, I may visit overstock. Do you know how many people blog about “buying a shirt online” in the blogosphere? Now is your chance to get in the online game and grow your business. You must have a good Blog Marketing gameplan to succeed. It’s up to you. It’s now or never.
The majority of clients I speak with see retail blog marketing as a means of gaining natural search traffic. We have seen that this is indeed the case, and our clients are doing extraordinarily well, but another side effect of retail blogging is that of you can use the blog to deliver commercial and marketing messages to your customers and/or prospects.
If you have a newsletter or email blast that your curently send out to potential customers, you simply invite those people to subscribe to your blog. Then when you write, or more importantly when you post a podcast or a commercial, they will receive notification and view the message. Blogging and retail podcasting helps you open up a whole new marketing channel that was not previously available. Let us show you how podcasting can help you increase your business.
