Title, Header, and Meta Tag Customization

Make sure that you have control over customizing titles, H1 headings and meta descriptions. Not only do you want to access over these basic page elements, but also make sure that you can enable rules for particular sections of the website.

Alt Attributes

It is important to tell search engines what an image is about, so make sure you have the ability to implement the alt attribute within the site’s image tags.

Anchor Text Flexibility

To ensure your site is optimized, as well as search-friendly, make sure you are able to customize the anchor text

Nofollow, Noindex

To avoid duplicate content, it is important that your CMS supports Nofollow, Noindex tags.

Avoid Hidden Text

Many CMS platforms use CSS “display:none” to create expandable webpage elements such as a drop-down menu. Search engines could possibly misinterpret your hidden text as a spammer. Make sure your CMS avoids hidden text issues so you do not lose your page rank.

301-Redirects

For expired content, pages with a new version, or dodging keyword cannibalization issues, 301 redirects are necessary. A critical feature of your CMS is the functionality for redirecting content whenever necessary.

Keyword-Rich URLs & URL structure

To help solve a common SEO issue, your CMS platform should feature custom URL creation to implement static, keyword-rich URLs. Also, be sure your CMS allows customizable URL structure, as your SEO team should manually sculpt the URL structure of your site, not your CMS platform.

There are many crucial elements your CMS should deliver, these are just some of the most influential on-page and site-side SEO factors. From an SEO perspective, review your current CMS as soon as possible. Or, if you’re looking for a new platform remember these critical factors when deciding if your new CMS will be SEO friendly.  The decision to purchase a search-friendly CMS during the development cycle can reduce future customization costs many eTailers run into when trying to execute and manage a results-oriented SEO campaign.

Another resource you can use to find out what keywords are most popular and most widely used that are related to your website is a Search Term Suggestion Tool. With a tool like this, you can enter in a general keyword, and it will suggest other search terms related to that one, and give you the popularity of each.

It’s a good idea to be aware of how most people use search engines in order to see how customers may find your retail site in the vast world wide web.

Content and links are 90% of how to get placed at the top for searches.
Having your keywords in your meta tags is no longer the best way, it’s all about great content, and using the key phrases your readers would use.

Step 1. Go to https://adwords.google.com/select/KeywordToolExternal and type in the phrases that you think your target customers would use. It will give you the data on that keyword, and also provide you with additional keywords to consider.
Those are the ones you’ve probably over looked and in some cases, never even thought of, but when people use a search engine, they don’t always use the same words or phrases you are thinking are the best keywords for your site or product.
Try as many specific keywords and phrases as you can think of, and keep looking at the additional keywords to consider. You’ll be surprised at how many words you never thought of.

Step 2. Content, content, content.
It’s been said many times, content is king, and when you’re trying to gain a larger audience, great content will bring them in and keep them.
Make it search engine friendly and real-person natural content. Let it flow as naturally as possible.
Most search engines can tell the difference between content aimed at people or aimed at search engines. Make the most of your content.
In your first sentence, your number one keyword should be placed. Place your number 2 keyword at the top of that first paragraph as well.
Repeat this using one keyword for every paragraph you write.
For your last paragraph, use the least used keyword first, and end the last paragraph with the most important keyword, your number 1 keyword.
Try not to repeat your keywords more than 3-4 times per content article.

Step 3. Get great inbound links and monitor your site.
Having quality inbound links can account for 75% of search engine hits.
Then you need to monitor your site to see where you are in the search engines, and where you will be for those keywords.
Investing in a good SEO tool will pay for itself over time because it will do all the monitoring for you, saving your hours upon hours every week.