August 2008


STORES Top 100 US retailers report for 2008 reveals some of the changing trends in retail. The list is based on sales volume and includes all types of retailers. As usual, Wal-mart tops the list with the most sales, with $378,799,000 in 2007 revenues. Following this retail giant are Home Depot at number two, CVS Caremark at number three, and Kroger taking number four.

Overall, pharmacies, including Rite Aid and Walgreen are moving up the rankings. We have certainly seen an evolution of pharmacies in the past few decades, and they are continuing to change and offer new goods and services to respond to demand. The chart says that Walgreen has launched a casual clothing collection, and is opening in-store clinics. Pharmacies are bringing in more revenue and opening new stores, despite the economic slump.

Retailers like Dell, Apple Stores/iTunes, AT&T, and Verizon are represented for the first time in this ranking. This certainly reflects the market shifts that are presently taking place and will continue.

You can take a look at the entire ranking here.

We have posted a chart with the top search terms before, but here you can find an updated version from data provided by Hitwise with data through May 2008. It’s worth taking a look at, because it can give you some idea of how the average person uses a search engine, and what terms are searched for most often. It can also give you an idea of what search terms people might use that would lead to your website.

Another resource you can use to find out what keywords are most popular and most widely used that are related to your website is a Search Term Suggestion Tool. With a tool like this, you can enter in a general keyword, and it will suggest other search terms related to that one, and give you the popularity of each.

It’s a good idea to be aware of how most people use search engines in order to see how customers may find your retail site in the vast world wide web.