Google Retail Search Results Not Relevant

I recently had a conversation with two programmers from Microsoft. We began discussing their search division and how far behind they were to rivals Google and Yahoo. Instead of playing catch up to Google and Yahoo’s search they should be focusing their efforts and leading the way in Blog Search.

With traditional media missing consumers entirely, more and more advertisers look online to distribute their content. Unfortunately, a big percentage of company’s out there still have the CMO in charge who still believes that consumers are sitting by the TV, and or radio eagerly awaiting advertisements. You can place Google in with traditionally media here since many search results on Google return garbage.

Consumers are beginning to take control and the blogosphere is allowing them to do so.

Today, consumers have the control over what information they decide to put in front of them. Google and Yahoo’s organic search results are continuing to become less relevant to consumers searches. Most Retail Searches on Google will yield results for companies like Bizrate.com, shopping.Yahoo.com, nextag.com etc. in it’s organic results. If consumers want to shop at those websites there they will. They don’t choose Google to find retail aggregators. Consumers have already begun to turn their backs on traditional search engines due to their lack of relevant results. If Microsoft is smart, they will see this to their advantage and beef up their Blog Search division.
Consumers have created their own information-gated community called the blogosphere. At the present time, there is an open market for a really good Blog Search Engine. One that will enable advertisers and consumers to reach each other without so many middle men taking advantage of both sides.