More People Using Broadband

An interesting study done by Leichtman Research Group recently in regards to the US market for internet access, found that over 2.5 million subcribers added broadband service in the third quarter of 2006. There are now over 50.9 million broadband subscribers in the US.

This is great news for etailers in general and those using online video in particular. One of the constant complaints about using video as a promotional tool is that it takes too long to load, or is of poor quality. With more and more people using broadband and high speed internet, the video optimization market can only grow. Companies who do not tap into this new method of promotion will simply be left behind.