MySpace Guardian Toolbar

I heard about this product from a client the other day. It sounds very much like a scam that was circulating a couple of years ago, where half a dozen companies in Vegas were selling the exclusive rights to a keyword. The theory is that when people have a certain toolbar, when you conduct a search on a specific keyword, then a website’s banner ad appears. I checked out the MySpace Guardian toolbar. It’s a great concept. Everyone is nervous about predators online, so they download the toolbar in their millions, and then receive your banner ad every time they search for your keywords. Sounds like a winner, except how many people have the toolbar, how does it protect you from online predators, and why will people not get sick of the intrusive banners? They are pretty big.

If anyone from the company would like to give me some feedback, it would be much appreciated.