Online Retail Industry Out of Recession

Even though in-store sales are plummeting, the e-commerce industry is seeing a continued growth in online sales. Forrester forecasts online sales to grow from 11 percent to 13 percent in 2009, increasing $156.1 billion. One might question how online retail is one of the only industries not falling during our tough economic situation.

Online retail platforms are serving as a convenient, easy way for customers to shop, saving them gas from driving store to store. Cutting down on transportation costs, online retail also benefits retailers by eliminating the use of paper for shopping bags as well as customer service capital expenses. Today, much attention is being placed on going “green” and online retail platforms help support these practices. As traditional advertising budgets continues to fade, the costs saved on paper materials and printing are now being put toward online advertising. With the accurate measurements Web analytics provide online marketers, retailers are able to analyze conversion rates, improve customer retention and validate ROI which is harder to do in-stores.

So with the increased efforts by online retailers, having high organic search rankings is key to stay ahead through the economic downtime. Triangle Direct Media helps online retailers effectively cut costs and stay on top through new media marketing and social media strategies. With high value techniques to increase online exposure, clients begin to see improvement in search engine visibility and are able to compete more effectively being a step ahead in their given industry.