Online Retail Spending Reaches $100 billion

According to the latest figures from Comscore, online retail spending cracked the $100 billion mark for 2006. The last week before Christmas alone accounted for $2.5 billion in sales. Comscore also highlighted the importance of online retail spending for the overall health of the US economy, noting that it accounted for 7% of all total retail spending.

Those are some pretty impressive numbers. $100 billion. E-tailers should ask themselves a couple of questions in January. What percentage of that huge retail spending pie did you get for your company, and what will you do in 2008 to get a bigger slice? One prediction I will make: the pie will be bigger, search engine positioning will be increasingly more valuable and blogs will be a crucial part of the marketing mix.