Over Half Of Teenagers Use Social Networking Sites

Interesting article from Pew Internet. Apparently, over 55% of all teens aged 12-17 use online social networking sites. 48% of teens visit social networking sites more than once a day,and  a whopping 91% said they use these platforms to stay in touch with friends. Myspace is by far the most popular site for this demographic, with over 85% saying they updated their MySpace profile most often, with Facebook coming in a distant second with 7%.

So what does all of this mean for etailers? It means that consumers in general and teens in particular have a new way of forming opinions and sharing information. And what are they most likely to share? An online video that catches their attention. Etailers who are not using video and video optimization techniques to pique the interest of this prized demographic and crack into their MySpace world are missing a tremendous marketing opportunity.