Reaching Moms through Blogging

Responsible for most household purchases, it is a beneficial investment for your retail store to target marketing efforts toward moms. Blog marketing has become a popular, inexpensive marketing strategy that reaches moms through a fast and effective approach. According to consumer data gathered by Forrester, moms are 50% more likely to create social media content and participate in online communities than the average online user.

Moms today are blogging by the thousands and they do so through user-generated conversations on their own individual blog. Reaching these moms on a personal level is important and can be done by sharing content about relevant products tailored toward families. Moms want information about household products before they buy them and today they are turning to the internet to find those like-minded peer reviews. Always looking to get the most for her money, posting coupons online is an effective way to get moms to buy your product over another. Not “pitching” your brand is important, as you want to keep your blog in a conversational, participatory tone. After all, moms want to be comfortable with the products that they are purchasing and know that they can consistently trust and rely on a particular brand.

If you are considering blog marketing or other social marketing strategies to reach and engage moms, please do not hesitate to contact a Triangle Direct Media account executive to learn more about our custom solutions.