Retailers Brace For Increase In PPC Costs

Yes, it’s that time of the year again. It’s almost labor day, and online retailers have to start thinking about the fourth quarter. It is a crucial time of the year for business, but also a real headache for retail internet marketing. There is no doubt that paid search works, but at what cost? How much of your spend is being wasted in click fraud? How many non buying customers are you paying for? What percentage of these clicks will turn into sales?

There is a cure for all of these headaches, and it is retail blog marketing. A blog will increase traffic, create a following and help you brand your company online.