Targeting Gen Y through focused Social Media

With summer now in session, it is the perfect time to revise your college marketing plans before school starts back up. Targeting students can be easy but at the same time it can be very tricky when the minds of college students can easily be drawn into other interests. An article at MediaPost successfully gives some insight into how you can enliven your marketing plan to keep the Gen Y demographic engaged.

Making up 30% of the Internet’s users, the Gen Y demographic is flooding online channels of communication, particularly social networks. What better way than to reach to them through social media and new media marketing? If you get their email through on-campus promotions during the first week of school, take the extra step to add them on FaceBook and Twitter. Use a blog to share student deals and write about the benefits of what you are trying to sell to them. Connecting to them through these channels will give them more of a personal connection and will also give opportunity for customers to recommend your business to their friends.

Make sure your company’s message that you are sending out through these channels are targeted towards this demographic of consumers. Also make certain that it is well defined and consistently carried throughout online and offline marketing strategies. It is also a good idea to make sure that all of your marketing representatives who visit the campuses that you “hone” in on are carrying out the same message to these students and the coveted Gen Y demographic.